The way I see it, every image I do not only represents the client and their business, it also represents me and the type of work I will be known for.  A business' image is influenced by many things, but nothing influences prospective customers more than your logo, signs and printed materials. What your advertising looks like, and what it will do for your sales, will matter to me personally. I made this commitment of integrity 30 years ago, and it still means as much to me today as it did then.